Marketplace experts had expected Prime Day 2022 would fall in the week of July 11 or July 18, based on an announcement to sellers who use the Fulfilment by Amazon (FBA) service. So, if they’re saving up for bigger-ticket items like appliances, a laptop or smart home device, or a TV, shoppers are strategically shopping Prime as their next chance to get a good deal even if they might rein in their shopping and impulse buying of lots of smaller-ticket items.”Īmazon Prime Day timing is not a surprise “However, many people know Prime Day as one of the best times of the year to shop for deep discounts. “This year, our data has continually pointed toward the trend of consumers spending less overall, with one of our recent surveys showing more than half (61%) of adults say they are likely to reduce spending this summer due to inflation,” Kristin McGrath, editor of The Real Deal by RetailMeNot, told Digital Commerce 360. adults over 18 in April 2022 and asked about their plans for Prime Day. RetailMeNot, which runs coupon websites, and research firm Alchemer surveyed 1,137 U.S. That’s 35% less overall during Prime Day (at Amazon and other stores) than last year, and 29% less at Amazon alone during Prime Day. They plan to spend $233 at Amazon and $155 at other stores, according to survey data from RetailMeNot. This year, consumers plan to spend $388 during Prime Day this year overall (at Amazon and other retailers). He noted that “our items are essential medical supplies where waiting for sales is too risky for customers.” Not Everyone Is a Fan of Amazon Prime Day “Many of our customers have moved from Amazon Prime to other channels since we had to give up our Prime listings due to excessive costs and onerous requirements,” he said. Steppingstones to B2B ecommerce excellenceĪutomating Shipping Workflows for Next Generation Multi-Vendor Marketplaces B2B Weekly Infographic: Businesses are Hiringīack-End Integration for Customer Experienceī2B Distributors Continue to Grow EcommerceĮnvisionB2B | June 2023 | Chicago | #1 B2B Ecommerce Conference
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